From idea to experience.
Work
4 cases
Fleet consulting platform
An admin template that needed to become a product. From diagnosis to flow: screens in frames and decisions as proof. A premium product handed off to engineering.
In-house fleet management platform
Replacing a licensed system with an in-house fleet management platform. 19 screens designed, with its own design system underneath. The same 19 screens coded and running in the product.
Rebrand + redesign of a telemetry app
The request was a new logo for the telemetry app. The logo pulled the rebrand, and the rebrand pulled the app redesign. From brand to the whole product, in one language.
The 9 MyScore events on video
Nine short videos that explain to drivers each event MyScore records. From script to approved storyboard, from animation to voice-over, in one visual system.
Manifesto
I work across strategy, design, and technology, connecting the dots between them.
I’m interested in the space between thinking and making: the questions, decisions, iterations, and details that turn a direction into something people can feel.
I work with curiosity, intention, and a deep respect for craft.
Always looking for the idea worth building.
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About
Over the years, I’ve worked across B2B, industrial, and technology, from fleet management and solar energy to agribusiness, manufacturing, and the public sector.
These worlds taught me to work with complexity. To find the signal, shape the story, and turn it into experiences that people can understand and use.
I bring the craft of brand and art direction into product design, moving between strategy, UX, visual design, and technology.
From discovery to front-end, I care about the details that make an idea work in the real world, with usability, accessibility, and AI as part of the process.
I’ve led teams, mentored designers, and worked across companies, agencies, and the public sector.
Always curious. Always making.
Notes
Contact
Based in Brazil.
Projects in any time zone.
Available for projects · remote / global