§ PORTFOLIO / 2026

I design product,
I think brand,
I build with code.

Brand opens the door. Product keeps it open. Code ships it.

  • UX · Product
  • Design Systems
  • UI · Interface
  • Brand Design
// JG · MALUF João Guilherme Maluf, product designer

Open to projects

Høw I work.

§ 02 · Double Diamond
01 · Discover

The real pain

Research, benchmark, fieldwork.

02 · Define

The framing

Focus, scope, principles.

03 · Develop

The prototype

Flows, wireframe, hi-fi.

04 · Deliver

The handoff

Design system, validation.

Abøut.

§ 03 · Profile

Product designer who came up through art direction.

I started in art direction and brand identity, and spent 15 years there. Along the way I added digital product and design systems. Now I push into creative engineering: creative coding and AI workflows. The edge is the mix: a senior art director's eye, a product brain, and the technical hands to go past the prototype and ship it.

What I learned in brand became a tool in product: discovery, interface, usability testing, iteration on metrics. I've led teams, mentored junior designers, and managed vendors and partners across long cycles. I've worked in private companies, agencies, and government bodies.

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