I was brought in to design the logo. First, I read the product: opened the app on the store, walked through the screens. The new brand wasn't going to carry the interface that already existed.
Instead of shipping just the symbol, I pitched the whole package: brand, product system, and launch material. The pivot was the spine of it: MyScore stopped being only the driver's app and started serving the fleet instructor too. Two profiles, one app.
An arc that rises.
The score climbing.
An arc symbol with an upward chevron, built on a geometric grid. The relationship reads "MyScore 2.0 by TRACK7", the product under the parent brand without dissolving into it.
The driver opens
the app with one
question only.
"How am I doing, up or down?" That's the driver's question when the app opens, always in short windows: parked in the yard, end of a trip. So the score became the lead, big and centered, answerable at a glance. Color carries the state and disappears when there's nothing to say. One piece of information per block, depth only on a second level.
A static score doesn't engage. On top of it I built the gamification loop: ranking, achievements, and a comparison against last month. That's what turns telemetry into a reason to come back and drive better.
Driver and fleet instructor share the same base, reorganized by priority instead of splitting into two apps. All of it tokenized in a design system, ready for the product team to scale.
Same data, different hierarchy.
The legacy app stacked everything at the same weight, in a sea of cards. In the redesign, what matters rises to the top and gets room to breathe.
▮ Legacy
▮ Redesign
From login to achievement,
screen by screen.
The whole product redesigned: home, last trip, history, rankings, profile, and the unlocked achievement.
From the guide straight to the timeline.
Launch assets for 2.0 in the same system: campaign and product, ready to publish.
It wasn't a logo.
It was a system.
A complete brand book, ready for the client to run the brand on their own.
From brand to launch, AI in the pipeline
Brand, screens, brand book, and launch material were produced in my AI pipeline, with the design decisions always mine. That's how I delivered brand, product, and editorial at the scope and on the timeline of a full team.
Heuristic research based on the real product and the client briefing, not usability testing with participants. Numbers shown in the screens and assets are illustrative.